How many times can a client say “this doesn’t sound like us” before they leave?
Every revision is another round of explaining themselves. Keep missing the voice, and the client can start wondering whether your agency understands their brand at all.
I built the free Voice Bundle to help you spot where the voice slips and get clearer direction from the founder—before frustration puts the account at risk.
Find the drift. Then find the voice.
The Voice Drift Scorecard
Six checks to help you evaluate a client’s copy.
Start with one email. Then compare at least five pieces from different writers or different months.
See what stays consistent, what changes, and where your team needs more direction.
The Founder Voice Intake Kit
A questionnaire for the founder and a 45-minute call guide for you.
Get examples in front of them. Hear what they love, what they’d change, and what they’d never say.
Capture the words, rhythm, and real lines that help you understand how the brand sounds.
While leading a ten-person copy team at a retention agency, I helped build shared voice resources with our clients.
When another writer needed to jump into an account, they could find the brand’s voice and channel guidance.
These tools help you start that work. You’ll come away with a clearer picture of the drift and raw material for building better writing direction.
Start with the client whose voice still needs explaining.
I’ll send you both tools, plus a few emails walking you through how to use them.
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