Give your next writer more than “make it sound like us.”
You know when copy sounds right. Explaining why is harder.
The Brand Voice Snapshot helps you turn those instincts into a one-page brief—with examples, specific instructions, and the phrases your writer should avoid.
Build it from copy you already have in about 20–30 minutes. Then send it with your next assignment.
Stop explaining the voice after the draft comes back.
You send your website, a few old emails, and a note that says:
/ keep it conversational
The draft comes back clean enough. But the opening feels wrong. The language could belong to any brand. And you’re making edits you’ve made before.
Your writer needs the reasoning behind those edits before they start.
The Snapshot helps you get it on paper.
A clearer brief for the next email, ad, or product page.
The guided worksheet helps you capture:
- The brand basicsWhat you sell, who it helps, and what makes it different—with proof.
- The customer’s situationWhat’s happening, what’s making them hesitate, and what they’ve actually said.
- What sounds like youTwo copy examples and the specific choices worth keeping.
- What feels wrongOne example that misses, why it misses, and what to do instead.
- Three writing instructionsClear direction your writer can apply—and you can review against.
Condense your answers into the included one-page Snapshot. Hand it to your freelancer, agency, or in-house writer—or keep it beside you while you write.
You don’t have to start from a blank page.
The download includes:
- The worksheet
- A blank Snapshot template
- A completed fictional example
- A draft-review exercise that shows how to improve your instructions after the first assignment
Bring a few pieces of existing copy. The questions guide you through the rest.
Make the next handoff easier.
Start with one assignment. Give the person writing it a clearer picture of what sounds like your brand—and why.
Get the free Brand Voice Snapshot from Real People.